Inner Banks Media has pulled off a frequency swap at its New Bern NC cluster.
Conservative Talk moves from 94.1 WNBU Oriental NC to 96.3 WRHT Morehead City as “Talk 96.3“, while Country “Thunder Country” moves in reverse to 94.1. The move places the Conservative Talk format on the stronger 100kW/150m Class C1 signal, while Thunder Country drops to the 11kW/148m Class C3 signal.
With the move WRHT has also acquired the local rights to Rush Limbaugh to air live in the 12-3pm slot. Limbaugh previously was heard in the market on Atlantic Ridge Telecasters’ “Talk 107” 107.1 WTKF Atlantic NC.