96.1 The Breeze Blows Into Buffalo
Townsquare Media’s “Mix 96” WMSX Buffalo NY has come out of Christmas music with a shift to Soft AC as “96.1 The Breeze“.
The station is launching jockless with 10,000 songs commercial-free. Core artists are being listed as “ranging from Air Supply, Fleetwood Mac, and Boys II Men to Adele, Ed Sheeran and Whitney Houston”. The launch took place at midnight following a 10 minute stunt of farewell songs including Elton John “Goodbye Yellow Brick Road”, Eagles “Already Gone” and REM “It’s The End of the World As We Know It (And I Feel Fine)”.
The first hour of “96.1 The Breeze” consisted of:
Christopher Cross – Sailing
Bonnie Tyler – It’s A Heartache
Backstreet Boys – I Want It That Way
Genesis – In Too Deep
Bee Gees – Fanny
Counting Crows – Big Yellow Taxi
Climax Blues Band – I Love You
Rod Stewart – You’re In My Heart
Big Mountain – Baby I Love Your Way
Culture Club – Karma Chameleon
Hailey Reinhart – Can’t Help Falling In Love
REO Speedwagon – Keep On Loving You
America – A Horse With No Name
Eric Clapton – Layla
WMSX previously was known as “96.1 Joy-FM” WJYE until its September 2014 relaunch with a younger presentation and move towards Hot AC. The station has been trending upwards in the ratings this year from a 2.5 share in the Spring Nielsen Audio ratings to 3.0 in Summer to 3.8 in the Fall Phase 2 trends.