Cumulus Media has launched 98.1 W251CT Springfield MA as the FM side of 1450 WHLL and flipped the station from Sports “1450 The Hall” to Country “98.1 Nash Icon“.
The new format gives a local competitor to iHeartMedia’s “Kix 100.9” WRNX Amherst with the station running the national Westwood One “Nash Icon” format.