Saga Brings EZ Favorites To Brattleboro & Keene
Before the Soft AC boom really took off over the past few months, one of the groups who began pushing the format was Saga Communications. Already operating the format in Clarksville TN, Des Moines, Harrisonburg, Hilton Head, and Portland ME, Saga has added the format in two more markets.
Saga has launched Soft AC “EZ Favorites 100.3/107.5” on 100.3 W262CL/WKVT-HD2 Brattleboro VT and 107.5 W298BT/WKNE-HD2 in the adjacent Keene NH market.
100.3 W262CL Brattleboro was previously carrying the programming of 1490 WINQ, which carries a local morning show and simulcasts Country 98.7 WINQ-FM Winchester NH the remainder of the day. 1490 WINQ is now heard on FM in Brattleboro on 106.9 W295CO. 107.5 W298BT previously rebroadcast News/Talk 1220 WKBK, which has launched a new translator 94.1 W231DV Keene.