WRSB Revamps As Mega 97.5

Mi Mega 97.5 1590 WRSB Rochester Freddy ColonGenesee Media Spanish CHR “Mi 97.5” 1590 WRSB Brockport/97.5 W248BH Rochester NY has flipped to Spanish Tropical “Mega 97.5” under the oversight of Freddy Colon.

Colon, not the former New York City personality of the same name, will serve as PD/midday host at WRSB while continuing to host afternoons at Bluelight Communications Urban “105.5 The Beat” W288CS/WLGZ-HD2. The station will also feature Premiere Networks’ Enrique Santos in mornings, Adrian Franco in afternoons, and DJ Speedy at night.

If you enjoy listening to Tropical Latin, including Salsa, Merengue and Bachata, as well as Reggaeton and Trap Latino, you won’t want to miss the launch of Rochester’s MEGA 97.5 FM on New Year’s Day. The station – formerly known as Mi 97.5 – will rebrand and become Rochester’s #1 Spanish music station. The new format will include the hottest Latin music with DJ’s Freddy Colon, Adrian Franco, New York City’s DJ Alex Sensation, and DJ Hekla.

WRSB 97.5 and 1590 AM is Rochester’s first and only commercial radio station completely dedicated to Rochester’s sizable and growing Latino community. MEGA 97.5 FM is programmed by veteran local broadcaster Freddy Colon to meet the demands of the Rochester, NY Puerto Rican-dominant Latino Community.

The station’s programming focuses on musical entertainment to attract a broad audience, and caters to the younger listener as well as the older listener with music, news, weather, and community-focused features.

Monroe County has a vibrant, and unique Hispanic community. In 1970, the community numbered 5,792 and as of the 2010 census, the community is now 54,005 – a 38% increase from 2000. With that continued growth rate, Rochester’s Hispanic community could be close to 75,000 by the year 2020.

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