Q100 Atlanta Rebrands As Q99.7
Eleven years after moving from 100.5 to 99.7, Cumulus Media CHR “Q100” WWWQ Atlanta has rebranded as “Q99.7“.
As we indicated in October 18 Domain Insight, the station had begun emphasizing the frequency on air and tagging many of their social media posts with “Tune In To 99.7 (Q100)” to increase awareness of the frequency. No on-air lineup changes accompanied the name tweak.
INSTANT INSIGHT: In the streaming era, stations need to emphasize where they can be found and utilize that branding everywhere. “Q99.7 Atlanta” says it all whether you are looking to listen on FM, a station phone app, website, or smart speaker.