Sarkes Tarzian Doubles The Alternative In Fort Wayne

Alt 99.5 102.3 La Unica WGBJ Fort WayneSarkes Tarzian has closed on its $515,000 acquisition of Regional Mexican “La Unica 102.3” WGBJ Auburn/Fort Wayne IN and has flipped the station to Alternative simulcasting “Alt 99.5” W255BY/WAJI-HD2 Fort Wayne.

The move expands the Alternative format to the northern portions of the Fort Wayne market including Garrett, Kendallville and Auburn. The station registered a 1.0 share in the Spring 2018 Nielsen Audio ratings.

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