WNYC Touts Record 2018 Listenership

Charlie Sykes WNYC Minnesota Public Radio IndivisibleNew York Public Radio’s 93.9 WNYC-FM New York has sent out a press releasing touting their station-high ratings for 2018.

WNYC stated that their weekly audience of 969,300 in December was their largest of any month, while 947,100 weekly audience for the fall quarter was their highest recorded as well. The station also recorded their most diverse listenership with 30% of the audience coming from Black and Hispanic listeners.

WNYC—New York City’s flagship public radio station—achieved record audience levels in 2018, the station announced today.

According to data from Nielsen Audio, WNYC 93.9 FM’s December average weekly audience of 969,300 was the largest for any month, and the Fall 2018 average weekly audience of 947,100 was the largest for any quarter. Further, the other three quarters of 2018 (Winter, Spring, Summer) represent the station’s next largest quarterly averages.

Nielsen data also shows that in 2018, WNYC-FM reached its most diverse audience ever, with Black and Hispanic listeners comprising 30 percent of the station’s audience.

“WNYC’s record broadcast audience demonstrates that even in the nation’s media capital, with fierce competition from digital, TV and on-demand audio, WNYC FM is attracting a growing number of people looking for thoughtful, trusted, and engaging news, conversation and storytelling throughout the day,” said Laura Walker, President and CEO, New York Public Radio, which includes WNYC. “Our robust midterm election coverage, impactful investigative journalism, and the addition of significant new voices including Tanzina Vega, Alison Stewart, and Amy Walter gave new listeners even more reason to tune in.”

WNYC programs include Morning Edition, The Brian Lehrer Show, All of It, All Things Considered, The Takeaway, Radiolab, On the Media, and more. The WNYC 93.9 FM and AM 820 broadcast schedules may be found here.

Source:
Nielsen Audio New York Metro Average Weekly Cume, Persons 6+ and Black and Hispanic Persons 6+, Mo-Su 6a-12m, December 2018, and Winter, Spring, Summer, and Fall 2018, sublicensed through the Radio Research Consortium.

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