Norsan Media Launches La Raza 94.1 Wilmington
Norsan Media has closed on its purchase of Oldies “94.1 The Beach” 1340 WLSG/94.1 W231CL Wilmington NC and has flipped the station to Regional Mexican “La Raza 94.1“.
The station joins Norsan’s similarly branded stations in Jacksonville FL, Charlotte and Greensboro NC, and Charleston and Columbia SC. The stations all carry the internationally syndicated Los Hijos de la Mañana in mornings.
The station becomes the first Spanish language station in the Wilmington market since Capitol Broadcasting flipped “98.7 La Gran D‘ WLGD to Alternative in January 2011.