92.7 The Rock Debuts In Terre Haute

92.7 The Rock Lite Hits 92.7 WFNB Terre HauteAs first tipped in our 2/8 Domain Insight, DLC Media has flipped AC “Lite 92.7” WFNB Brazil/Terre Haute IN to Rock “92.7 The Rock“.

The station is focusing on harder rock acts of the 1990s and 2000s utilizing Westwood One’s Rock 2.0 format. Core artists include Foo Fighters, Metallica, Red Hot Chili Peppers, AC/DC, Linkin Park, Nirvana, Guns ‘N Roses, Green Day, Pearl Jam, Stone Temple Pilots, Alice in Chains and Led Zeppelin.

WFNB’s AC format registered a 1.1 share in the Fall 2018 Nielsen Audio ratings. The new format targets Midwest Communications Classic Rock “98.5 The River” WWVR which ranked fourth in the market with an 8.2 share.

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1 Comment
  1. dudefromva says

    This is probably in response to the former WXXR-LP/WEVX-LP (97.3 FM) which carried an Active Rock format until a couple months ago.

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