WBGA Drops Urban AC For Gospel
iHeartMedia has shifted Urban AC “B96.3 Jams” 1490 WBGA/96.3 W242CJ Brunswick GA to Gospel “Hallelujah 96.3“.
The move eliminates the format overlap with “V101.5” WSOL Brunswick, which shifted back from Classic Hip-Hop to Urban AC at the start of the year. WSOL exclusively targets the Jacksonville FL market for advertisers.
WBGA held a 4.6 share of the Brunswick market in the Fall 2018 Nielsen Audio ratings.