Binnie Media has made three format changes in New Hampshire to kick-off the Memorial Day weekend.
AC 98.3 WLNH-FM Laconia and “98.7 The Bay” WBYY Somersworth/Portsmouth have both flipped to Classic Hits “Frank-FM“. The two stations join 106.3 WFNQ Nashua and 99.1 WNNH Henniker in a network. The four stations will share the same playlist and on-air staff running unique spotloads.
The expanded network is launching with a Top 500 greatest hits of all time countdown for the holiday weekend and a new “New Hampshire’s Greatest Hits” positioning.
Additionally News/Talk 1490 WEMJ/107.3 W297BS Laconia has flipped to a simulcast of CHR 105.5 WJYY Concord to allow that station to better reach the Lakes Region.
We’re boomin’! Hear us now in Laconia & the Lakes Region on 107.3 FM #partytime pic.twitter.com/AaicEyTVCj
— 105.5 JYY (@1055jyy) May 23, 2019
Very sad day in New Hampshire radio. WLNH was such a well known and respected station in the Lakes Region. WEMJ was too, but was killed once before for tourist info.
Binnie is a businessman first and foremost. He didn’t hesitate to shut down NH1 when the big spectrum repacking money was offered up. With all this cutting and consolidation going on I’m betting he’s about to get out of radio as well.