Learfield IMG Announces New Affiliation Deals For University of Wisconsin & Florida Atlantic

640 The Hurricane WMEN West Palm BeachLearfield IMG College has announced new broadcast rights agreements for the University of Wisconsin and Florida Atlantic University.

FAU will move its Sports coverage from Good Karma Brands’ “ESPN 106.3” WUUB to Hubbard Broadcasting’s “640 The Hurricane” WMEN. The five year deal includes all football and men’s basketball games as well as weekly coaches shows during their respective seasons. There will also be cross-marketing within the remainder of the Hubbard West Palm Beach cluster.

Wisconsin has announced an extension of its existing rights deal with iHeartMedia in Madison and Milwaukee for an additional five years. In Madison, News/Talk 1310 WIBA and Classic Rock 101.5 WIBA-FM will carry all football and men’s basketball games. 1310 WIBA will carry all men’s hockey games, while Sports “The Big 1070” WTSO will carry women’s basketball, hockey and volleyball. Milwaukee’s “97.3 The Game” WRNW and “Big 920” WOKY will carry all football, men’s basketball and hockey as well as some women’s basketball games.

University of Wisconsin Athletics and its exclusive multimedia rightsholder, Badger Sports Properties, announced today an extension of its broadcast agreement with iHeartMedia’s Madison and Milwaukee markets.

iHeartMedia Madison’s NewsTalk 1310 and WIBA FM 101.5 will continue to serve as the Badgers’ flagship radio stations through the 2023-2024 athletic season. The extended five-year agreement officially kicks off with the 2019 football season, marking the 25th season for iHeartMedia Madison to serve as UW Athletics’ flagship radio partner in Madison. Game coverage on both iHeartMedia’s NewsTalk 1310 and WIBA FM 101.5 in Madison will include all football and men’s basketball broadcasts. In addition, NewsTalk 1310 will continue to carry all men’s hockey games. All women’s basketball, volleyball and hockey game broadcasts will be heard on The Big 1070 AM in Madison.

iHeartMedia’s new home for the Badgers in Milwaukee is 97.3 The Game along with The Big 920. Both stations will simulcast all football and men’s basketball broadcasts as well as men’s hockey and a select number of women’s basketball games. The agreement also includes an extension of the Badger Sports Network agreement with iHeartMedia stations in Eau Claire, Wisconsin.

Plus fans can tune in to hear the coaches radio shows each week featuring Head Coach Paul Chryst during football season, Head Coach Greg Gard during men’s basketball season and Head Coach Tony Granato during men’s hockey season.

“iHeartMedia Madison continues to elevate the listening experience for our fans and we couldn’t be more pleased to recognize them as our radio partner for now more than 25 years,” said Justin Doherty, UW Athletics Associate Athletic Director. “We appreciate their ongoing dedication to the Badgers and look forward to the start of our new term this fall.”

“We have enjoyed a tremendous partnership with the Badgers and are thrilled to continue it for the next five years,” said Jeff Tyler, Division President for iHeartMedia. “Badger sports are part of the fiber of our radio brands in Madison as the flagship as well as Milwaukee and Eau Claire. We are honored to be the home and voice for the outstanding student athletes, coaches and fans.”

Wisconsin Badger sports programming is carried on more than 70 radio stations across the state. The affiliates and all broadcast aspects are overseen and managed by University of Wisconsin Athletics’ multimedia rightsholder and local Learfield IMG College team, Badger Sports Properties.

The University of Wisconsin Division of Intercollegiate Athletics sponsors 23 varsity teams and is a member of the National Collegiate Athletics Association (NCAA) Division I level, competing primarily in the Big Ten Conference since the 1896-97 season.


Florida Atlantic University Athletics, in collaboration with its multimedia rightsholder, Florida Atlantic Sports Properties, announced today a significant broadcast relationship with Hubbard Radio to provide deeper engagement with fans among seven radio stations, as well as increased coverage within the greater Fort Lauderdale and Miami listening areas.

Concurrent with the 2019-20 football season, “640 The Hurricane Sports Radio” (WMEN-AM) will be the Owls’ dedicated flagship station. In addition to airing all football and men’s basketball games, WMEN will carry a one-hour show with Head Football Coach Lane Kiffin and Head Men’s Basketball Coach Dusty May each week during the respective seasons. The five-year broadcast agreement also calls for 640 The Hurricane Sports Radio to air FAU Update twice weekly during the AM and PM drive.

“We are extremely excited to enter into a new partnership with Hubbard Radio, which will make 640 The Hurricane Sports Radio (WMEN-AM) the new flagship radio station for FAU Athletics,” said vice president and director of athletics Brian White. “This new relationship will allow FAU to broaden our reach within Palm Beach and Broward counties which is a priority as we continue to expand the FAU brand both locally and globally. With seven radio stations under the Hubbard umbrella there are ample opportunities for cross promotion, marketing and branding, which are vital as we continue to grow. We believe this partnership allows our fans, sponsors and supporters a variety of ways to get the latest on what is happening in FAU Athletics. We thank ESPN West Palm for the many years of serving as the radio home of FAU Athletics and we will continue our longstanding partnership with them in a marketing capacity.”

“We’re honored that FAU Athletics and Florida Atlantic Sports Properties have chosen Hubbard Radio’s cluster of seven stations (640 WMEN, 97.9 WRMF,103.1 WIRK, X102.3, News-Talk 850 WFTL, Sunny 107.9 and Beatz 96.3) to help bring the excitement of FAU Football and Basketball to fans across South Florida,” said Elizabeth Hamma, Senior Vice President and Market Manager for Hubbard Radio West Palm Beach. “640-WMEN, the new flagship station for FAU will provide FAU fans with unparalleled access to all football and basketball games with the familiar ‘Voice of FAU Athletics’ Ken LaVicka, Coach Lane Kiffin and Coach Dusty May coaches show as well as daily updates on FAU Athletics. The growth of FAU Athletics has significant impact on our local South Florida community. We look forward to being a part of that growth for years to come.”

All broadcast aspects are overseen and managed by Florida Atlanta Sports Properties ,FAU’s exclusive athletics multimedia rightsholder and local Learfield IMG College team.

“This new relationship will significantly elevate the FAU brand among the other stations’ formats owned by Hubbard Radio to allow for extensive cross promotion and new presence opportunities,” said Kevin Crossman, general manager of Florida Atlantic Sports Properties. “Everything we do, we align closely with the athletics administration, including how we continually evaluate how we engage with fans, connect with them, and deepen those relationships and experiences.”

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