SiriusXM has announced that they have entered into an extensive partnership with Drake that will entail both the SiriusXM and Pandora platforms.
Calling it the largest agreement the brands have executed with a major recording artist, the deal will include a dedicated station, curated music and collaborations with Drake and other creative talent.
SiriusXM announced today that platinum selling recording artist Drake will be coming to SiriusXM and Pandora listeners through an extensive new partnership that includes a dedicated station, curated music, and collaborations with creative talent.
SiriusXM and Pandora connect directly to over 100 million fans and this partnership will mark the first major artist collaboration between SiriusXM and Pandora since the companies merged. This is the largest agreement both brands have executed with a major recording artist to date. Drake holds the title of most streamed artist of all time as well as the top selling solo male artist across the US.
