Seven Mountains Media will pay $1.1 million to Connoisseur for Hot AC 93.5 WSBG and Sports “ESPN 840” WVPO Stroudsburg and the CP for 103.1 W276DG Stroudsburg.
Original Report 8/14: Kristin Cantrell’s Seven Mountains Media has made its way to the eastern side of Pennsylvania with the purchase of Hot AC 93.5 WSBG and Sports “ESPN 840” WVPO Stroudsburg.
The deal will also include WVPO’s construction permit for 103.1 W276DG Stroudsburg.
Despite only covering one county in the larger market, WSBG held a 2.1 share in the Spring 2019 Nielsen Audio ratings for the Scranton/Wilkes-Barre market thanks to its large success in and around Stroudsburg.
Michael Bergner served as broker of the deal.
Seven Mountains Media is proud to announce the acquisition of Connoisseur Media’s Stroudsburg, Pennsylvania’s stations 93.5 WSBG and 840 WVPO.
In less than 5 years, Seven Mountains Media has acquired 41 signals serving seven markets in Pennsylvania and the Southern Tier of New York State. Owner and CEO Kristin Cantrell, is delighted with the rapid pace of growth and success across PA and NY. “We are honored and proud to continue the great tradition of radio by investing in our stations, our people and our towns, while also incorporating innovation and technology into every aspect of our operations. It is an exhilarating time to be in the radio business,” said Ms Cantrell.
Seven Mountains Media’s Chief Operating Officer, Jim Loftus said “WSBG and WVPO are heritage stations that will be a perfect fit into the 7MM family. As a lifelong Pennsylvania broadcaster and a resident of the Northern Poconos, I am thrilled to welcome these iconic stations and staff into Seven Mountains Media!”
Connoisseur Media CEO Jeffrey D. Warshaw said “With our Bridgeport/Allentown swap with Cumulus, we are pleased to find a local home for our Stroudsburg stations with a terrific broadcaster. We will miss the great people at these stations, but know they will be in good hands.”
