WCBG Becomes The Line

ESPN 1380 The Bull WCBG 100.9 The Line WLIN HagerstownVerstandig Broadcasting has flipped Sports “ESPN 1380 The Bull” WCBG/100.9 W265DU Waynesboro PA to Talk/Sports “The Line“.

The change replaces the bulk of the weekday lineup from ESPN programming to a mix of financial and conservative talk programming including America In The Morning from 6-7 and 8-9am, Ken Coleman from 7-8am, Chris Plante 9am-12pm, Dave Ramsey 2-4pm, Ben Shapiro 4-7pm, and Jim Bohannon 10pm-1am. The local Gordy’s Sports World hosted by Gordy Schlotter remains in place but moves up an hour to 12-2pm. CBS Sports Radio programming will air from 7-10pm and overnights plus make up the majority of the weekend schedule.

WCBG, which serves the Hagerstown MD market, has also changed call letters to WLIN.

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1 Comment
  1. Eric Jon Magnuson says

    The new name (and probably also the new logo) should be specifically referencing the Mason/Dixon Line–which indeed includes the modern Pennsylvania/Maryland border.

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