JVC Media has announced it will debut Hot Talk “Florida Man Radio” on its soon to be acquired 660 WDYZ Altamonte Springs/105.5 W288CJ Oviedo FL.
The new Orlando market station will feature Bubba The Love Sponge in mornings, longtime Tampa personality Scott Ledger moving his podcast Dangerous Conversations to middays, Shannon Burke in afternoons, and attorney Justin Clark in evenings. The move returns Burke to the Orlando market where he previously hosted middays at iHeartMedia’s 540 WFLF and “Real Radio 104.1” WTKS-FM from 2002-2009. He most recently hosted afternoons at Cumulus Media Talk 106.7 WYAY Atlanta until its sale in May.
The new format positions WDYZ up against the heritage Hot Talk programming of WTKS-FM, which currently ranks eleventh in the market with a 3.8 share.
The station will debut in early September once JVC closes on its $900,000 acquisition. It is currently running a redirect loop promoting that its former Conservative Talk “The Answer” identity has moved to 950/94.9.
JVC Media of Florida, one of America’s largest independent and locally owned broadcast and entertainment companies, continues its rapid growth with the addition of Florida Man Radio – 660 AM and 105.5 FM in Orlando. Florida Man Radio will be a spoken- word format and will formally launch in early September 2019 with a live press conference from the JVC Orlando studios. The press conference will be hosted by the on-air staff including long- time Orlando talk legend Shannon Burke, the nationally syndicated Bubba the Love Sponge Clem, radio veteran Scott Ledger, and Attorney Justin Clark.
JVC Orlando Director of Programming Len Shackelford lends more info on Florida Man Radio, “This will be a personality driven talk station focused on Central Florida. There will be
NO topics off limits, including topics specifically about our on-air staff. Think sports, politics, pop culture… if you talk about it in your life or on social media, Florida Man Radio 660 AM and 105.5 FM will talk about it.”“With Bubba the Love Sponge Clem hosting morning drive, Scott Ledger’s Dangerous Conversations in midday, Shannon Burke in afternoon drive, and Attorney Justin Clark’s You Have Power from 6pm-7pm, Florida Man Radio will be must-listen radio every day” says JVC’s EVP Shane Reeve. “The great talent and notoriety of our hosts will wake up talk radio in Orlando. Florida Man Radio will prove that there can still be creativity and real topics discussed on Orlando radio that affect each and every one of us.”
“This is exactly what radio needs right now, fresh, new, funny and local this is ‘Florida Man Radio”, said JVC’s CEO John Caracciolo. “The vision of a locally based talk station that isn’t afraid to confront the big topics while not taking it too seriously, screams the mantra of JVC. We aren’t afraid to buck the norms – keeping live and local radio working for our clients and listeners, providing great results for clients, and continuing to invest in great programming. I’m thrilled for the future of our stations across the country.”
