Big Rock Debuts In Lewiston
Nelly Broadcasting has flipped 99.1 K256BY Lewiston/KZBG-HD4 Lapwai ID from Sports to Classic Rock “Big Rock 99.1“.
The new format has debuted with an all AC/DC stunt and is promoting it will play “The Legends of Rock”. It places the translator in direct competition with McVey Entertainment Group’s “Z-Rock 96.5” KOZE-FM.
K256BY was previously branded as “Big Country Sports 99 The One” running CBS Sports Radio network programming.