Big Rock Debuts In Lewiston

The Big Rock 99.1 KZBG-HD4 LewistonNelly Broadcasting has flipped 99.1 K256BY Lewiston/KZBG-HD4 Lapwai ID from Sports to Classic Rock “Big Rock 99.1“.

The new format has debuted with an all AC/DC stunt and is promoting it will play “The Legends of Rock”. It places the translator in direct competition with McVey Entertainment Group’s “Z-Rock 96.5” KOZE-FM.

K256BY was previously branded as “Big Country Sports 99 The One” running CBS Sports Radio network programming.

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