M&M Broadcasters has shuffled programming on two of its stations in Waco TX.
Sports “Fox Sports Central Texas” moves from 1590 KEKR Mexia/99.3 K257GO to 104.5 K283CD Waco/104.9 KBHT-HD3 Bellmead. That move eliminates the Adult R&B “Magic 104.5“.
Debuting on 1590/99.3 is Classic Country “Kicker 99.3“. That gives the company a third Country brand to join Texas/Red Dirt Country “92.9 Shooter-FM” KRMX and Country “101.3 The Highway” K267AI/KBHT-HD2. KEKR had changed call letters from KLRK in late 2019.
