Multimedia Southwest Communications has dropped the Texas/Red Dirt Country format on “98.5 The Red Dirt Ranch” KJJT Los Ybanez TX and is stunting with a loop of Richie Valens’ “La Bamba”.
The LaMesa Press Reporter reports that the station will flip to Tejano on Friday as “98.5 The Wave“. KJJL Manager JL Rodriguez states that the change comes to fill the holes created by the 2018 sale of Tejano “Power 104.3” KEJS Brownfield/Lubbock to Houston Christian Broadcasters and Ramar’s move of Tejano “Magic 104.3” KXTQ-FM to 106.5 in 2015 opening a hole for the format in the area between Lubbock and Midland/Odessa.