Cumulus Media’s 92.3 WZPW Peoria IL has a new name.
After five years as “Peoria’s 92.3“, WZPW rebranded this morning as “Z92.3” and new “Peoria’s Hit Music” positioning. The station retains its Rhythmic leaning CHR format.
Cumulus Peoria Assistant Operations Manager ‘Red Hot’ Brian Scott, who serves as WZPW Program Director, has moved to mornings to take over “The Morning Grind” that had been hosted by Ryan ‘ORyan’ LaCosse until his departure last November. Wes Jordan remains in afternoons.
The rebranding of WZPW as “Z92.3” comes a couple months after Midwest Communications launched the similarly branded Rhythmic Classic Hits “KZ 102.3” WKZF Morton in December.
