Entercom Urban “V103” 103.3 WVEE Atlanta has launched an International Hits brand extension on WVEE-HD2 and Radio.com.
“V103 International” will feature a mix of genres including afro beats, dance hall, reggae, soca, hip hop, top 40 and big chune. Osei ‘The Dark Secret’ Kweku and Mix Master David will serve as on-air curators for the new brand, which is launched with a sponsorship from the U.S. Census Bureau. The duo will also host a weekly “V103 International” show on Saturdays from 5-6pm on the primary signal.
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced the launch of V-103 International (WVEE-HD2) in Atlanta. The station, which is powered by the U.S. Census Bureau, will feature a wide range of genres including afro beats, dance hall, reggae, soca, hip hop, top 40 and big chune, and will serve as a complement to sister station V-103 (WVEE-FM). As part of the launch, on-air personalities Osei “The Dark Secret” Kweku and Mix Master David will expertly curate the station programmed by Reggie Rouse, Urban Format Captain, Entercom, and Brand Manager, V-103 (WVEE-FM). Osei and Mix Master David will co-host the “International Show” live on V-103 on Saturdays from 5:00 p.m. to 6:00 p.m. ET.
“Atlanta is an international city and we have a responsibility to serve everyone in this great city 24 hours a day, seven days a week,” said Rouse. “V-103 International strives to build an inclusive community for those looking for a diverse and engaging listening experience, both in this great city and nationwide via RADIO.COM.”
Osei “The Dark Secret” Kweku has managed to merge his love for music and philanthropy into a trans-continental culture exchange by way of digital media. While attending Hampton University, Kweku launched his radio career as an on-air personality for 103.9 The Beat, hosting a variety of segments and interviewing some of the industry’s most notable figures. He has since been heard on airwaves in many cities along the East coast. In 2012, Kweku launched Dark Secret International which is dedicated to developing long term business relationships with African, Asian and Hispanic communities across the globe. Alongside his extensive body of work, Kweku’s not-for-profit organization, America to Africa, facilitates educational travel to his native Ghana for central-city Atlanta middle and high school students.
Atlanta-based international DJ Mix Master David originally hails from Jamaica. At age 16, David joined major sound system “Super Saint Disco” in St. Andrew and travelled across Jamaica performing in sound clashes and dances. He later joined popular Jamaican radio station Hot 102 FM where he produced four award-winning and top-rated current affairs radio programs. Mix Master David has since experienced many career highlights including his performance at the One Love Reggae Fest in North Carolina in 2009. As one of the top requested DJs in Atlanta today, he plays dancehall parties as well as crossover events mixing hip hop, top 40 and electronic music.
V-103 International will kick off with a launch party featuring actor, singer and model Rotimi, Koffee, HoodCelebrityy and Reekado on Friday, February 28 at Buckhead Theatre in Atlanta. For more information, please visit https://v103.radio.com/events/v-103-international-launch-party.
V-103 International (WVEE-HD2) is available nationwide on RADIO.COM, the exclusive digital home for all Entercom content across the company’s robust portfolio of 235 radio stations, and the RADIO.COM app.
