NRG Media flipped Classic Hits “105.3 Wow-FM” KLNC Lincoln NE to Classic Rock “105.3 The Bone” today.
Positioning as “Lincoln’s Real Rock”, the station is featuring a harder edged Classic Rock format stretching from the 60s through early 2000s. Operations Manager/Program Director Steve King will host afternoons, with AC “B107.3” KBBK PD/afternoon host Jill Marshall adding midday duties on The Bone as well.
The flip places KLNC in direct format competition with Alpha Media’s market leading “92.9 The Eagle” KTGL. KTGL had a 9.7 share in the Fall 2019 Nielsen Audio ratings placing it just ahead of NRG’s Country “Froggy 98.1” KFGE. KLNC had a 1.8 share in its now final book as Classic Hits.