Entercom AC 102.5 KEZK St. Louis will make the move to Christmas music on Friday, March 20 at 5pm.
The station states it is doing so to “to lift spirits as the coronavirus quarantine continues”. It is following on the heels of Hallmark Channel doing a Christmas movie marathon this upcoming weekend and people re-hanging their Christmas lights.
INSTANT INSIGHT: Watch for many other of the usual Christmas music stations to make similar moves in an attempt to boost listenership. With “at-work” listening not really a thing right now, a stunt like this could be the thing they need to keep ratings up as the Spring book is set to start next week.
coughitout 
wtk
This is crazy! This is the middle of Lent! In fact, it’s the midway point of the season of penitence, and Easter is 3 weeks away. Why would someone want to do Christmas music during the run up to Easter? Jeez Louise!
Whatever motivated something like this, I can’t help hearing a subtext that says “For those of you who won’t make it to December…” What an awful concept!