Cumulus Media’s “Nash-FM 101.7” KAYD-FM Silsbee/Beaumont TX is the latest station to move away from the national branding.
Returning to their heritage use of the call letters (pronounced “Kay-Dee”), KAYD-FM used the revamp to debut a new on-air lineup. Brandin ‘BShaw’ Shaw joins KAYD-FM for mornings. Shaw previously served as PD/morning host at sister CHR “Q94” KQXY-FM until exiting in October 2018 for a job with the city of Beaumont. He had rejoined the cluster last summer as Promotions Director and midday host at KQXY. Program Director Don Brake moves from mornings to middays, while midday host “Big Dan” moves to nights replacing Cumulus’ syndicated “Nights with Elaina”.
In the Fall 2019 Nielsen Audio ratings, KAYD held a 1.9 share in the Beaumont market placing it well behind iHeartMedia Country “Kicker 95.1” KYKR’s 8.9 share.