After cutting ties with PD/afternoon host MoJoe Roberts as well as morning co-hosts Tony Russell and Jake Byron earlier this month, Alpha Media Country “98.7 The Bull” KUPL Portland will add Premiere Networks’ Bobby Bones Show for mornings starting Monday, April 27.
Bones’ program is new to the Portland market even despite iHeartMedia operating Country “Tailgate 103.7” K279BO from 2014-2017.
Alpha Media’s 98.7 THE BULL/KUPL-FM announced today the debut of The Bobby Bones Show, effective April 27. The CMA and ACM Award-winning country radio show will broadcast weekday mornings from 6 a.m. to 10 a.m. PT.
Each morning, Bobby Bones and his co-hosts Amy, Lunchbox and Eddie welcome the biggest names in Country music and entertain listeners with their unique mix of pop-culture news and information, crazy stunts and hilarious conversations. Nationally syndicated by Premiere Networks, The Bobby Bones Show broadcasts to over 150 stations and is the #1 Country morning show in the U.S. with millions of weekly listeners. The show recently garnered its second Country Music Association Award for National Broadcast Personality of the Year and third ACM Award for National On-Air Personality of the Year, and earned Bones the title of youngest-ever inductee into the prestigious National Radio Hall of Fame.
“I love Portland. I love the people of Portland. Every time I’m in PDX I beg to be put on the air there. And finally, I get that chance” said Bones.
Alpha Media Executive VP of Content Phil Becker said, “The addition of Bobby Bones to 98.7 The Bull is one we are thrilled to announce. Incorporating Bobby with our team allows Bull fans and Alpha Media clients access to the format’s premiere talent. Bobby’s work ethic, innovativeness and commitment to his listeners and their lives is something I have admired for years. It’s a privilege to be the first one to welcome him to the Pacific Northwest.”
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