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Radio Remembers Orion Samuelson

Lance Ventaby Lance Venta
March 16, 2026

Orion Samuelson WGNLongtime WGN Chicago personality Orion Samuelson passed away today at the age of 91.

Samuelson spent 60 years at WGN from 1960 until retiring in 2020. He began his career at WKLJ Sparta WI and later worked as Program Director of WHBY Appleton and Farm Director of WBAY and WBAY-TV Green Bay before joining WGN. Samuelson would become the best-known agricultural broadcaster in the country at WGN between his daily farm reports and weekly commentary later syndicated as the National Farm Report. He also hosted and produced the U.S. Farm Report television series. Samuelson was inducted into the Radio Hall of Fame in 2003.

WGN Radio VP/General Manager Mary Boyle said, “Orion Samuelson’s name resonates very much like his signature voice. It’s difficult to articulate the significance of his broadcasting career. While he was the farmer’s champion to be sure, his uniquely informative, friendly style developed broad rapport with everyday listeners as well. A sixty year relationship with the WGN Radio audience educating us on many things, among them, if you eat, you’re involved in agriculture. A consummate gentleman with an inspirational work ethic, equally at ease with kids in a 4-H competition or presidents. Meeting and working with Orion is a privilege I will forever hold dear.”

Orion Samuelson told great stories. He talked Ag policy with JFK. He was portrayed by Harry Shearer on “Miami Vice.” He was an overall cool guy. My condolences to Gloria and his family. https://t.co/XSTwmqy8VD

— Rob Hart (@RobHartWBBM) March 16, 2026

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Radio Remembers Orion Samuelson

Lance Ventaby Lance Venta
March 16, 2026

Orion Samuelson WGNLongtime WGN Chicago personality Orion Samuelson passed away today at the age of 91.

Samuelson spent 60 years at WGN from 1960 until retiring in 2020. He began his career at WKLJ Sparta WI and later worked as Program Director of WHBY Appleton and Farm Director of WBAY and WBAY-TV Green Bay before joining WGN. Samuelson would become the best-known agricultural broadcaster in the country at WGN between his daily farm reports and weekly commentary later syndicated as the National Farm Report. He also hosted and produced the U.S. Farm Report television series. Samuelson was inducted into the Radio Hall of Fame in 2003.

WGN Radio VP/General Manager Mary Boyle said, “Orion Samuelson’s name resonates very much like his signature voice. It’s difficult to articulate the significance of his broadcasting career. While he was the farmer’s champion to be sure, his uniquely informative, friendly style developed broad rapport with everyday listeners as well. A sixty year relationship with the WGN Radio audience educating us on many things, among them, if you eat, you’re involved in agriculture. A consummate gentleman with an inspirational work ethic, equally at ease with kids in a 4-H competition or presidents. Meeting and working with Orion is a privilege I will forever hold dear.”

Orion Samuelson told great stories. He talked Ag policy with JFK. He was portrayed by Harry Shearer on “Miami Vice.” He was an overall cool guy. My condolences to Gloria and his family. https://t.co/XSTwmqy8VD

— Rob Hart (@RobHartWBBM) March 16, 2026

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

Star Country 95.9 KSCH Sulphur Springs

Shotgun Jackson Joins KSCH As PD/Morning Host

June 19, 2026
Lake-FM 93.3 1160 WSSV Saratoga 93.5 WLGR Lake George

Border Media Acquires WLGR

June 19, 2026
The Point 1340 96.9 WHAP Hopewell

WHAP Signs-Off

June 19, 2026
560 KBLU Yuma

Station Sales Week Of 6/19

June 19, 2026
102.9 The Buzz WBUZ Nashville

May 2026 (4/30 – 5/27) Nielsen Audio PPM Ratings Day 4: Record Buzz In Nashville

June 18, 2026
Vibe 93.3 KGSR Cedar Park Austin

Austin’s Vibe To Relocate Ahead Of KGSR Sale

June 18, 2026
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