Iliad Media Group CHR “Wild 101.1” KWYD Parma/Boise ID is debuting a new morning show hosted by Nathan and Rebecca Fast.
The couple will replace the syndicated Brooke & Jeffrey show starting Monday, June 8. BoiseDev reports that the new show is being launched with a billboard campaign featuring text such as “Rebecca, check your phone – Nathan”, “Rebecca, I love you. – Nathan”, “Nathan, you left the seat up again. – Rebecca”, and “Rebecca, should we tell them? – Nathan”.
Nathan Fast joined Iliad Media Group in February as a Creative Media Strategist after previously hosting mornings at Cumulus Country “99.5 The Wolf” KPLX and CBS CHR “Amp 103.7” KVIL Dallas. He has also hosted nights at “Channel 93.3” KHTS-FM San Diego and previously in the Boise market at “103.3 Kiss-FM” KSAS-FM. Boise area native Rebecca Fast is new to radio.
“Fast In The Morning” also becomes the third show in the Iliad Media Group Boise cluster to feature married couples joining Kevin and Brenda Mee on Country “101.9 The Bull” KQBL and Joey and Lauren Jenkins on Hot AC “My 102.7” KZMG.
Iliad Media Group (Impact Radio) has announced the launch of a brand new local morning show “Fast In the Morning” featuring Nathan & Rebecca Fast on market-leading CHR KWYD ( Wild 101.1).
CEO of Iliad Meda Group Darrell Calton said, “The breakup of syndicated Brooke and Jubal, as a team, became our opportunity to invest in a local morning show on Wild 101. Nathan and Rebecca will deliver fantastic, and entertaining local content for radio and beyond”.
Impact Regional Operations Manager James Garner commented, “If the COVID-19 experience has taught us anything, it’s the need to have local personalities who can tell the stories of our listeners in a way that no syndicated show can.
Nathan and Rebecca met in Boise a decade ago during Nathan’s run as a night show host, before his career took him to big-league radio in cities like San Diego, Los Angeles, and Dallas. Two states (and two daughters) later, their paths have brought them full-circle back to the Treasure Valley to host “Fast In The Morning” on Wild 101.
“Fast In The Morning” can be heard weekday mornings from 6-10 AM starting June 8th.
