WWFT Indianapolis Becomes “Warm 93.9”

Warm 93.9 WWFT Indianapolis FM Talk Christmas Channel

Launching with The Police “Every Breathe You Take”, Cumulus’ former FM Talker WWFT has become AC “Warm 93.9” pitted against Emmis’ WYXB “B105.7“. The station has picked up John Tesh for nights.

One of the most attractive demographic targets now is women 25 to 54,” said Chris Wheat, market manager for Warm 93.9 and sister stations WFMS-FM (95.5) and WJJK-FM (104.5). “It’s certainly an advertiser-friendly format.”

Listen to the launch of Warm 93.9 at the Format Change Archive.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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