Great American Media has rebranded “Classic Rock 95.9” WRBA Springfield/Panama City FL as “B95.9“.
While the station is positioning as “Classic Hits”, the format remains completely Classic Rock with a playlist emphasizing music from the 1970s and 80s and eliminating much of the 90s it had been playing. That pulls the station away musically from Magic Broadcasting’s “97X” 97.7 WYYX and iHeartMedia’s “96 Rock” 96.3 W242BF.
WRBA along with Country “Kickin 103.5” WKNK and Variety Hits “105.1 Bob-FM” WASJ were parts of the Powell Broadcasting cluster that shut down immediately following the landfall of Hurricane Michael in October 2018. The stations were sold to Gulf Coast Broadcasting in December and relaunched in April 2019 utilizing syndicated programming. The stations were sold again to Great American Media in July 2019. The company brought back WKNK’s former morning show last month. Most of the former WRBA airstaff has since moved to WYYX over the past year and a half.