Goodrich Radio LLC’s 1680 WPRR Ada/102.5 W273DD Grand Rapids MI has flipped to Adult R&B “102.5 The Ride“.
The flip returns the format to the market following Townsquare Media shifting “Magic 104.9” 1410 WNWZ/104.9 W285FO Grand Rapids to Hip Hop earlier this year. WPRR will also bring Premiere Networks’ Steve Harvey Morning Show back to the market. Harvey was carried by WNWZ until being replaced by Reach Media’s Rickey Smiley in March.
The former Liberal Talk/Pacifica “Public Reality Radio” format continues 90.1 WPRR-FM Clyde Township. The brand’s other signal, 95.3 W237CZ Grand Rapids was sold to Grand Valley State University in June for $50,000.
