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Mix 100.5 Rochester Shifts To AC

Lance Ventaby Lance Venta
August 6, 2020

Mix 100.5 WDVI RochesteriHeartMedia quietly moved Hot AC “Mix 100.5” WDVI Rochester NY to AC on Monday.

The station keeps its current branding, but its on-air lineup outside of the morning show hosted by Pete ‘The Mayor’ Kennedy and Program Director Julie Dunn changes. The station features Dana Tyson in middays, Rick O’Bryan in afternoons and Jeffrey T. Mason at night. The playlist and most of the schedule matches iHeart’s “Y94” WYYY Syracuse and “Mix 103.3” WMXW Binghamton (with the exception of Delilah on the other two and different morning show on WMXW), which are both programmed by Dunn.

WDVI registered a 1.8 share in the June 2020 Nielsen Audio ratings. The move to AC places WDVI closer to co-owned rimshot “Sunny 102.3” WVOR Cananadaigua, which covers the eastern side of the Rochester market and Stephens Media Group’s “Warm 101.3” WRMM Rochester and leaves the cluster without a Hot AC.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Mix 100.5 Rochester Shifts To AC

Lance Ventaby Lance Venta
August 6, 2020

Mix 100.5 WDVI RochesteriHeartMedia quietly moved Hot AC “Mix 100.5” WDVI Rochester NY to AC on Monday.

The station keeps its current branding, but its on-air lineup outside of the morning show hosted by Pete ‘The Mayor’ Kennedy and Program Director Julie Dunn changes. The station features Dana Tyson in middays, Rick O’Bryan in afternoons and Jeffrey T. Mason at night. The playlist and most of the schedule matches iHeart’s “Y94” WYYY Syracuse and “Mix 103.3” WMXW Binghamton (with the exception of Delilah on the other two and different morning show on WMXW), which are both programmed by Dunn.

WDVI registered a 1.8 share in the June 2020 Nielsen Audio ratings. The move to AC places WDVI closer to co-owned rimshot “Sunny 102.3” WVOR Cananadaigua, which covers the eastern side of the Rochester market and Stephens Media Group’s “Warm 101.3” WRMM Rochester and leaves the cluster without a Hot AC.

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  • Share on X (Opens in new window) X
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  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
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  • More
  • Share on Mastodon (Opens in new window) Mastodon
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a Reply Cancel reply

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