Three months after flipping to Country as “Trump Country 93.7“, Sun Broadcasting has rebranded the station as “Hell Yeah 93.7“.
Sporting new WHEL call letters, the station is positioning as “Hellacious Amount of Country”. “Hell Yeah” is still running jockless as it has since launch.
In its final monthly as Rock “93X” the station had a 1.4 share in the August 2020 Nielsen Audio ratings. “Trump Country” rose to a 2.1 in November. It still trails iHeart’s “Cat Country 107.1” WCKT at a 2.3, while Renda’s “Gator Country 101.9” WWGR only appears in the biannual “books” and had a 6.2 when last public in August.