Broadway Media Classic Hits “Rewind 100.7” KYMV Woodruff/Salt Lake City UT relaunched this morning as Variety Hits “100.7 Bob-FM“.
The station has tweaked its music from mostly 80s based Classic Hits to a wider rock leaning 80s/90s mix positioned as “80s, 90s and Whatever”.
The relaunch will come with the addition of Jon ‘Jumpin JC’ Carter as morning host. Carter has been a staple in the Salt Lake City market since 1980 mostly at 103.5 KRSP during its “Rock 103” phase in the 80s and again as morning host at Classic Rock “103.5 The Arrow” from 1997 until this summer. He also worked at 93.3 in its Rock “Z93” KLZX and Country “K-Bull 93” KUBL iterations in the 90s.
The move is the second format change in the Broadway Media cluster in a week following the debut of Oldies “105.5 Kool-FM” K288GY Tooele/KUDD-HD2
KYMV had a 1.5 share in the November 2020 Nielsen Audio ratings.