Major Keystone LLC launched Hip Hop “Loud 99.5” on VP Broadcasting’s 1400 WEST/99.5 W258DV Easton PA at 12pm today.
The station becomes the first Hip Hop outlet in the Allentown market. Major Keystone, led by Allentown area native Patrick ‘DJ Grooves’ Cerullo, already operates the brand on “Loud 99.3” W257DI Reading PA/WLEV-HD4. The new brand is running commercial-free until after New Years.
Cerullo previously programmed three stations for Alpha Media San Antonio, was APD/MD at “Wired 96.5” WRDW-FM Philadelphia and “Amp Radio 98.7” WDZH Detroit and hosted nights at “Hot 99.5” WIHT Washington DC. He also runs the nationally syndicated mixshow “In The Mix with DJ Grooves“.