Townsquare Media has appointed Mike Rivera as their new Director of Content for their Amarillo TX cluster.
Rivera most recently served in the dual market role of Program Director of Country “Big I 107.9” KBQI Albuquerque and Country 96.3 KHEY-FM, News/Talk 690 KTSM and “Fox Sports 1380” KHEY El Paso TX for iHeartMedia from May 2019 until being one of the first round of the company’s fall cuts in November. Prior to heading to El Paso, Rivera served as Program Coordinator for Sports “1300 The Zone” KVET Austin TX from 2015 to 2019.
Rivera succeeds Braden Smith, who departed the company in October.
Townsquare Media, Amarillo, TX announces the hiring of new Director of Content, Mike Rivera. Rivera will oversee programming and content for Hot AC Mix 94.1 (KMXJ), Country 101.9 The Bull (KATP), Classic Rock Thunder 98.7 (KPRF), CHR 96.9 Kiss FM (KXSS), and News Talk 940 (KIXZ). He started in the new role on December 14.
Townsquare Amarillo Market President ReBecca Via says, “I am so thrilled to have Michael bring his experience, strong leadership and enthusiasm for local content to our Amarillo team. He understands the power of local radio, our digital platforms and supporting our community.”
“I am very excited to join the local team at Townsquare Media Amarillo,” adds Rivera. “I would like to thank Robert Truman, Kurt Johnson and ReBecca Via for the wonderful opportunity. Each of these stations is a vibrant brand in the market. We’ll do great things in 2021!”
Kurt Johnson, Townsquare SVP/Programming says, “We’re always glad to add great programming talent and happy to have Mike leading the charge in Amarillo. Looking forward to great things in 2021!”
Prior to joining Townsquare, Rivera successfully programmed iHeart’s KHEY- AM/FM, and KTSM/El Paso, and KVET, KASE-FM and KFMK/Austin.