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Hank-FM Moves In Lexington

Lance Ventaby Lance Venta
December 25, 2020

105.5 Hank FM 96.1 WWRW WLXO LexingtonClarity Communications ended its “Christmas 105.5” stunting on WWRW Mount Sterling/Lexington KY at noon today and moved the Classic Country format of “Hank 96.1” WLXO Stamping Ground to the frequency.

Now branding as “Hank 105.5“, the move places the Classic Country format on a stronger signal. WLXO is a Class A rimshot to Lexington from the north, while WWRW is a Class C3 covering the majority of the market. LM Communications handles ad sales for the station via a Joint Sales Agreement.

Clarity Communications purchased WWRW in March from iHeartMedia’s Aloha Stations Trust for $340,000. Its former Classic Hits format was moved to LM’s “Kiss 96.9” WGKS Paris in September. WWRW then became the second station in the country to go all-Christmas this year on October 1.

Despite the rimshot signal, WLXO had a 2.3 share in the Spring 2020 Nielsen Audio ratings.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Hank-FM Moves In Lexington

Lance Ventaby Lance Venta
December 25, 2020

105.5 Hank FM 96.1 WWRW WLXO LexingtonClarity Communications ended its “Christmas 105.5” stunting on WWRW Mount Sterling/Lexington KY at noon today and moved the Classic Country format of “Hank 96.1” WLXO Stamping Ground to the frequency.

Now branding as “Hank 105.5“, the move places the Classic Country format on a stronger signal. WLXO is a Class A rimshot to Lexington from the north, while WWRW is a Class C3 covering the majority of the market. LM Communications handles ad sales for the station via a Joint Sales Agreement.

Clarity Communications purchased WWRW in March from iHeartMedia’s Aloha Stations Trust for $340,000. Its former Classic Hits format was moved to LM’s “Kiss 96.9” WGKS Paris in September. WWRW then became the second station in the country to go all-Christmas this year on October 1.

Despite the rimshot signal, WLXO had a 2.3 share in the Spring 2020 Nielsen Audio ratings.

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
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  • Click to share on Mastodon (Opens in new window) Mastodon
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  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

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Comments

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