Clarity Communications ended its “Christmas 105.5” stunting on WWRW Mount Sterling/Lexington KY at noon today and moved the Classic Country format of “Hank 96.1” WLXO Stamping Ground to the frequency.
Now branding as “Hank 105.5“, the move places the Classic Country format on a stronger signal. WLXO is a Class A rimshot to Lexington from the north, while WWRW is a Class C3 covering the majority of the market. LM Communications handles ad sales for the station via a Joint Sales Agreement.
Clarity Communications purchased WWRW in March from iHeartMedia’s Aloha Stations Trust for $340,000. Its former Classic Hits format was moved to LM’s “Kiss 96.9” WGKS Paris in September. WWRW then became the second station in the country to go all-Christmas this year on October 1.
Despite the rimshot signal, WLXO had a 2.3 share in the Spring 2020 Nielsen Audio ratings.