Frontier Media will flip Hot AC “98.7 The Fox” K254AS/107.1 KTFS-HD3 Texarkana to Classic Country “Real Country 98.7“.
K254AS has been running Christmas music since November 3 ahead of the flip. The new format will compete directly with American Media Investments’ “103.9 The Pig” KPGG Ashdown AR/98.5 KHDY-FM Clarksville TX.
Dawn Parker, midday host at sister Country “101.7 Hot-FM” KBYB, will add mornings at Real Country 98.7. Fabienne Thrash jumps from KPGG to take the same midday slot at the new station, while Conservative Talk 107.1 KTFS-FM host Michael B will add afternoons.