Cumulus Media flipped Sports “98.1 The Ticket” KTLT Anson/Abilene TX to Active Rock “98.1 The Phantom” at midnight.
Utilizing Westwood One’s “Rock 2.0” format, the new format targets Townsquare Media’s “Rock 108” KEYJ while flanking Cumulus’ Classic Rock “102 The Bear” KHXS.
The former Sports brand had a 1.4 share in the Spring 2020 Nielsen Audio ratings. KHXS was tied for the Abilene market lead with an 8.5 share, while KEYJ was sixth at a 6.3 share.
Cumulus Media flipped Sports “98.1 The Ticket” KTLT Anson/Abilene TX to Active Rock “98.1 The Phantom” at midnight.
Utilizing Westwood One’s “Rock 2.0” format, the new format targets Townsquare Media’s “Rock 108” KEYJ while flanking Cumulus’ Classic Rock “102 The Bear” KHXS.
The former Sports brand had a 1.4 share in the Spring 2020 Nielsen Audio ratings. KHXS was tied for the Abilene market lead with an 8.5 share, while KEYJ was sixth at a 6.3 share.
