As part of Entercom’s launch of the “BetQL Audio Network” today, the company has flipped Adult Standards “EZ 1430” KEZW Aurora/Denver to Sports Betting “1430 The Bet“.

KEZW will feature BetQL’s “BetQL Daily” from 8am-11am and “You Better You Bet” from 2-6pm daily. The remainder of the programming lineup will come from CBS Sports Radio.

The station joins a very crowded Sports radio field in Denver that includes Bonneville’s “104.3 The Fan” KKFN and “ESPN 1600” KEPN, and KSE Media’s “Altitude 92.5” KKSE-FM and “Altitude 950 Fox Sports” KKSE. Additionally iHeartMedia News/Talk 850/94.1 KOA features Sports talk in multiple dayparts and carries play-by-play of the Broncos, Rockies and University of Colorado.

Entercom announced the launch of the The Bet 1430AM (KEZW-AM) in Denver. The station, previously known as EZ 1430, Timeless Music, will be a BetQL Audio Network and CBS Sports Radio affiliate and feature national sports talk and sports gambling programming heard across Entercom’s robust portfolio of sports stations, as well as the RADIO.COM Sports Digital Network.

Programming at launch will include “BetQL Daily” with Joe Ostrowski and Ross Tucker and “You Better You Bet” with Nick Kostos and Ken Barkley, as well as CBS Sports Radio Network programming including “Tiki and Tierney,” “The DA Show” and “Reiter Than You.”

“With Colorado a legal sports betting state, we have a unique opportunity to play a role in this rapidly growing arena with the launch of The Bet 1430AM,” said Chuck Sullivan, Senior Vice President and Market Manager, Entercom Denver. “RADIO.COM Sports favorites like ‘BetQL Daily’ and ‘You Better You Bet’ are extremely successful podcasts and now is the time to bring those brands to life along with the strength of our established CBS Sports Radio Network and talent to our broadcast audience in Denver.”