Midwestern Broadcasting Country 103.5 WTCM-FM Traverse City MI has expanded its brand with the launch of “WTCM Gold” 1310 WCCW Traverse City.
The new brand launched on Friday replacing ESPN Radio. Positioning as “Yesterday’s Country Music” as a play on WTCM-FM’s “Today’s Country Music” positioner, the station is focusing on Country hits of the 70s through 90s.
Midwestern Broadcasting Country 103.5 WTCM-FM Traverse City MI has expanded its brand with the launch of “WTCM Gold” 1310 WCCW Traverse City.
The new brand launched on Friday replacing ESPN Radio. Positioning as “Yesterday’s Country Music” as a play on WTCM-FM’s “Today’s Country Music” positioner, the station is focusing on Country hits of the 70s through 90s.
