JVC Media will flip its recently acquired Classic Rock “103.1 The Shark” WZLB Valparaiso/Fort Walton Beach FL to Talk “Florida Man Radio” on March 1.
WZLB will join the Orlando market 660 WDYZ Altamonte Springs/105.5 W288CJ Oviedo and 104.9 WYGC High Springs/Gainesville in airing the Talk lineup. Programming includes Bubba The Love Sponge in mornings. Justin Clark from 10am-12pm eastern, Ed Tyll from 12-3pm and Shannon Burke from 3-7pm.
JVC just closed on its $2,268,839 purchase of the four station Fort Walton Beach cluster from Community Broadcasting. WZLB had a 2.4 share in the Fall 2020 Nielsen Audio ratings.
JVC Media of Florida, one of America’s largest independent and locally owned broadcast and entertainment companies, announces the expansion of their entertaining talk radio brand known as the Florida Man Radio Network to JVC’s newly acquired Fort Walton Beach, FL cluster. Florida Man Radio will be heard on WZLB 103.1FM with a target launch date of March 1st. WZLB is the third affiliate of Florida Man Radio, in addition to the flagship WDYZ 660AM/105.5FM in Orlando and WYGC 104.9FM in the Gainesville-Ocala market. Florida Man Radio debuted in September 2019 to critical acclaim and rabid audience reaction. The lineup for Florida Man Radio features The Bubba the Love Sponge® Show 6-10am EST/5-9am CST, The Justin Clark Show 10am-Noon EST/9-11am CST, The Ed Tyll Show Noon-3pm EST/11am-2pm CST, and The Shannon Burke Show from 3-7pm EST/2-6pm CST.
JVC’s CEO John Caracciolo says, “The vision for Florida Man Radio was of a talk station that isn’t afraid to confront the big issues of the day while not taking itself too seriously. We’ve invested in great personalities that truly bring the attitude of “Unfiltered and Unafraid” – it’s fun to listen to and we know it will be incredibly popular along the Emerald Coast and throughout Northwest Florida!”
JVC Executive Shane Reeve adds “Our collection of successful radio personalities on Florida Man Radio proves that talk radio is alive and well. We have seen such an incredible response from both our listeners and clients – this is just the beginning for the Florida Man Radio Network. We are thrilled to bring exciting talk radio to the Emerald Coast.”
JVC Florida Director of Programming Stevie DeMann comments, “Our shows all approach today’s volatile climate head-on with creativity, humor, and compelling content. We don’t hold back. You’ll hear clearly that our shows on Florida Man Radio unapologetically love America and support the men and women of our military. That mindset fits like a glove throughout Northwest Florida, especially with Eglin AFB and Hurlburt Field right in our backyard!”.
