As the new year and now Valentine’s Day have come and gone, SummitMedia’s 100.9 WJSR Lakeside/Richmond VA is still in all-Christmas mode as “Santa 100.9“.
Today marks the 125th day of Christmas music programming since the station began stunting on October 13, 2020. This stunt was preceded by thirteen days of additional stunting as “Short Attention Span Radio” running auditorium hooks of songs. Christmas has come and gone and we’re now halfway through February, but WJSR continues to run Christmas music. Why is this happening?