M&M Broadcasters flipped Waco market Country “101.3 The Highway” K267AI Moody/KBHT-HD2 Bellmead TX to Oldies “Hits 101.3” today.
Positioning as “Good Times and Great Classics”, the new format is musically centered in the 1970s with music stretching from the early 1960s into the 1980s. The new format takes K267AI from targeting iHeartMedia’s market leading Country “WACO 100” 99.9 WACO-FM directly to creating a double attack with sister Variety Hits “104.9 Bob-FM” KBHT on iHeart’s second ranked Classic Hits “Big 95” 95.7 KBGO-FM.
