With the debut of its new FM translator, Cumulus Media has launched Classic Hip Hop “98.9 The Vibe” on 1120 WBBF and 98.9 W255DH Buffalo NY this weekend.
The station is positioning as “Buffalo’s Classic Hip Hop” and utilizing Westwood One’s 24/7 format programming. The on-air lineup includes Westwood One talents Tony Zazza, Ms. Eklass, and Sweezy.
WBBF had been simulcasting Classic Hits 104.1 WHTT since late 2019.