Marker Broadcasting Soft AC “Kool 95.9” KJJZ Indian Wells/Palm Springs quietly shifted to Hot AC at the start of the month.
The station has retained its current name and is now positioning as “The Desert’s Hottest Hits”. KJJZ has added Premiere Networks’ Elvis Duran Show for mornings and “On Air with Ryan Seacrest” for afternoons. Former morning host Brie Tennis moves to middays.
The move places KJJZ in direct format competition with Alpha Media Hot AC “Mix 100.5” KPSI and perhaps trying to help fill the upcoming CHR hole to be created by the pending sale of Ed Stolz’ “Hot Hits 97.7” KRCK-FM Mecca to VCY America with the similar positioning and move of Seacrest from KRCK-FM.
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Does this mean that the Palm Springs market no longer has an adult contemporary station at all like main stream AC or anything like that or anything resembling it?