Two of the three Sports talkers in Richmond VA will merge programming on April 1.
The “ESPN Richmond” brand and programming will move from Radio One’s 950 WXGI/99.5 W258DC Richmond and 1240 WTPS/102.7 W274BX Petersburg to SummitMedia’s “Sports 106.1” W291CL/WURV-HD3.
The combined brand will all of the local programming currently heard on both stations. W291CL’s local morning programming of Jamie King from 7-8am and ‘Big Al’ Coleman from 8-10am stay in those timeslots. WXGI/WTPS’s current 8-10am host Bob Black will move to afternoons from 4-6pm preceded by their current 3-4pm host Matt Josephs. ESPN Radio Programming will be heard in all other dayparts with 106.1 dropping CBS Sports Radio.
WXGI/WTPS had a 0.3 share in the January 2021 Nielsen Audio ratings, while WURV-HD3 had a 0.2 share. Entercom’s “The Fan” 910 WRNL/105.1 W286DJ is the other Sports station in the market with a 0.6 share.
