Townsquare Media has merged two of its Country brands into a regional trimulcast.
“Kicks 105.5” WDBY Patterson NY/Danbury CT has rebranded as “The Wolf” as it combines programming with 97.3 WZAD Wurtsboro/97.7 WCZX Hyde Park NY. The move allows the brand to feature regionally originating programming from 6am to 7pm. WCZX/WZAD’s CJ McIntyre and Jess Buono will be heard in mornings on both stations as will Paty Quyn in middays. WDBY morning host Bill Trotta moves to afternoons on both stations replacing the 101.5 KNUE Tyler TX based Buddy Logan. Townsquare’s nationally syndicated Taste of Country Nights hosted by Evan Paul and Amber Atnip remains in nights.
WDBY registered a 1.7 share in the Fall 2020 Nielsen Audio ratings trailing Berkshire Broadcasting’s “The Bull” 97.9 W250CH New Milford/107.3 W297AN Danbury/WDAQ-HD3’s 2.3 share.