Townsquare Media flipped Classic Rock “Thunder 98.7” KPRF Amarillo TX to Classic Hits as “98.7 The Bomb” on March 31.
The new format places the station in direct format competition with Alpha Media’s market leading “100.9 The Eagle“. KXGL had a 14.8 share in the Fall 2020 Nielsen Audio ratings, while KPRF had a 3.1 share.
Former “102.3 The Beat” KPEZ Austin PD/morning host Ryan Kramer has joined the Townsquare Amarillo cluster as Brand Manager and afternoon host. He is also programming CHR “96.9 Kiss-FM” KXSS and hosting middays on that station. Prior to the eight years he spent at KPEZ, Kramer was APD of CHR “96.1 Kiss-FM” KSME Fort Collins CO.
The remainder of the KPRF lineup will include WFGR Grand Rapids’ Casey Daniels and JoJo Girard in mornings, WSAK/WSHK Portsmouth NH OM/midday host Sarah Sullivan in middays, and Townsquare’s syndicated The Night Shift with Craig Allen.
